Arturas Buividavicius

Nescafe Dolce Gusto - Coffee Isn't Just Black

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Nescafe Dolce Gusto - Coffee Isn't Just Black

Nescafe Dolce Gusto is a leading brand of capsulated coffee, now actively and successfully targeting the Baltic markets. Since the capsules are really neat, funky and resemble the modern coffee at its best, we came up with an idea to promote Dolce Gusto at ARTVILNIUS, a contemporary art fair. The campaign was inspired by the famous artist Damien Hirst and his 'spot paintings'. We created an interactive perforated wall and asked a famous Lithuanian artist Gataveckas to help people decorate the wall with coffee capsules into a unique work of art.